Saving Grandma and Other Innovative Solutions to BDS

As the BDS movement gains momentum, VOI’s Ari Abramowitz and Jeremy Gimpel discuss innovative solutions. They are joined by Assaf Luxembourg, CEO of Crowdmii, and Gidon Rogers, CTO of My MDBand, to discuss their mobilizing of Israel-lovers around the world to neutralize boycotts with “buycotts.” This means standing by, facilitating and promoting the success of Israeli startups, whose contributions are not only amazing, but also life-saving.